![]() ![]() Guys from all walks of life are taking greater care of their health, bodies, and appearance. Who is Hammer & Nails' target audience? All men. Hammer & Nails is an experience, offering guys a man-cave nirvana atmosphere where they can receive haircuts and old-school straight-razor shaves along with manicures and pedicures developed just for men with world-class customer service. Revenue in 2021 grew 270%! Annual revenue is $25 million.Founded in 2013, Hammer & Nails is a first-to-market franchise opportunity in the $21 billion men’s grooming market. Wonderful was so wrong about this company. Annual revenue of all stores is $25 million.īy October, 2022, the number of franchises including the original store has grown to 41 including 10 in California, 2 in North Carolina, 2 in Texas, 2 in Connecticut, 9 in Ohio (with 2 more coming soon), 2 in Florida, 1 in Arizona, 3 in Virginia and 1 in Pennsylvania. There are 13 franchises in development at this time too. 8 of the franchises are in California, 2 in Texas, 2 in Ohio, and 1 in Virginia. In 2018, Michael brought in some industry heavy hitters: Chief Executive Officer, John Choi and President & Chief Operating Officer, Aaron Meyers.Īs of August, 2021, there are 12 franchises plus the original store. Michael continues to pursue the franchise route for his business and claims to have several franchisees “in the pipeline,” but there are none open as of June, 2016. Since airing, Hammer and Nails has expanded its offerings: they now offer haircuts and straight razor shaves. Even though Michael didn’t do a deal with a Shark, he got his $200,000 from eight viewers of his episode, two of whom are African American female angel investors. The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Daymond wants to be able to up-sell, so he’s out. Daymond applauds the concept and he’s been to a similar place in New York. Kevin says “the numbers rule, this will never work” and goes out. Robert says he appreciates the manicure, but he’s out. Lori isn’t sure men will go to a place like this, so she’s out. Mark doesn’t want to franchise, thinking it’s putting the cart before the horse, so he’s out. Hammer and Nails is currently breaking even. While sharing his background as a homeless youth, he explains how he created Krush Magazine – the “Rolling Stone of Hip Hop.” Daymond’s heard of him, but he blows the Sharks away when he tells how he became a successful screenwriter. Hammer and Nails has done $150K in 7 months, with about 3000 customers. While Michael tells how he came about opening the salon, Robert looks like he’s enjoying the pampering. He describes the man-cave atmosphere of the Hammer and Nails salon. Michael enters the Shark Tank seeking $200K for 20% of his business. ![]() ![]() Will Michael’s pitch be polished enough for the Sharks? Hammer and Nails Shark Tank Recap ![]() He’s likely looking for a Shark’s cash to help with expansion. Michael envisions a nation-wide string of franchises for Hammer and Nails. The concept is like an upscale, old-school barber shop: a boy’s club with manicures. Women, other than manicurists, are forbidden from the shop. What Eliot did is create a man-cave-like atmosphere, complete with deep leather chairs, wide-screen TVs, and free beer, so men would feel more comfortable getting their nails done. Mobile English Wheel Roller / Planishing Hammer Positives and Negatives ![]()
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